WillStreet sits at the intersection of AI and Canadian personal finance. We use AI tools to work faster and think more clearly. We do not outsource our judgment to them, and we do not publish anything a human has not read, edited, and signed off on personally.
This page lays out exactly how WillStreet uses AI, step by step, so you always know what a machine touched and what a person decided. The short version: AI helps us gather and draft. People verify, edit, and decide.
We use AI tools, primarily Perplexity, to surface current Canadian financial statistics, verify Bank of Canada rate data, and cross-reference regulatory information from sources like the FCAC, OSFI, and Statistics Canada. Every statistic that appears in a WillStreet article is traced back to a primary Canadian source before publication.
AI assists with early drafts, structure, and clarity. We use Claude as our primary writing and strategy tool. Every article then goes through a human editing pass before it goes live, especially the sections that require real institutional knowledge: the "How the System Actually Works" section, the Real Canadian Scenario, and the final recommendations. Those sections are not written by AI alone. They draw on six years of back-office Canadian banking and wealth management experience that no language model has.
Some of our interactive tools, including the Debt Destroyer Calculator, use algorithms to model debt payoff timelines, interest projections, and payoff scenarios. These models are built on publicly available Canadian rate data, including live Bank of Canada prime rate integration, and tested against real-world scenarios. They are designed to give you directional clarity, not financial advice.
If we ever change how WillStreet uses AI in a meaningful way, we will update this page with clear details and a new date. AI technology evolves fast. Our transparency about it will keep up.
For more on how we maintain accuracy and handle corrections, see our Responsible Content Standard.