· · The WillStreet Report
Toronto, ON · EN-CA · CAD
WillStreet Media Kit: Advertise to Canadian Money & AI Readers
Advertise · Media Kit

WillStreet Media Kit

WillStreet reaches Canadians who are actively working on their financial lives, not browsing passively. Our readers are skeptical of hype, hungry for clarity, and willing to pay for tools and products that actually deliver results.

Who Reads WillStreet

Primary Audience

Canadians aged 25 to 44 in major urban centres, including Toronto, Vancouver, Calgary, Ottawa, and Montreal.

Core Situations

Managing high-interest debt, building emergency funds, opening first investment accounts, and evaluating AI and fintech tools for personal or professional use.

Mindset

"I am done ignoring this. Show me the numbers and the tradeoffs."

Audience numbers and traffic data will be published here as the site grows. For current figures, email media@willstreet.ca.

We Are a Fit for Brands That

  • Serve Canadian customers directly, or in a fully supported, CAD-denominated way.
  • Can clearly explain their pricing, limitations, and value proposition.
  • Are comfortable being compared against alternatives on math and user experience, not on marketing copy alone.

Partnership Formats

Sponsored Deep Dives and Explainers

Long-form, clearly labelled as "Sponsored" at the top of the article.

Tool and Product Reviews

Reviews with custom Canadian scenarios and calculator integrations, scored on our independent rubric.

Newsletter Placements

Placements in The WillStreet Report, a weekly issue covering one Canadian money stat, one AI tool review, and one practical action.

What We Do Not Do

  • We do not sell do-follow links.
  • We do not guarantee positive coverage or WillStreet Scores.
  • We do not allow advertisers to edit our editorial conclusions or rankings.
  • All sponsored content is clearly labelled. Readers always know what is paid and what is editorial.

Get in Touch

Email media@willstreet.ca with the subject line "Media Kit Request." Please include a brief description of your product, your target Canadian segment, and any relevant timing.

We respond to every legitimate inquiry and will follow up within a few business days.

Request the Media Kit

Independence: WillStreet is an independent editorial site based in Toronto, Ontario. We are not affiliated with any bank, financial institution, or brokerage.

Disclaimer: Content is for informational purposes only and does not constitute professional financial, tax, or legal advice.