Advertise / Media Kit

WillStreet reaches Canadians who are actively working on their financial lives — not browsing passively. Our readers are skeptical of hype, hungry for clarity, and willing to pay for tools and products that actually deliver results.

Who Reads WillStreet

  • Primary audience: Canadians aged 25–44 in major urban centres (Toronto, Vancouver, Calgary, Ottawa, Montreal).
  • Core situations: managing high-interest debt, building emergency funds, opening first investment accounts, evaluating AI and fintech tools for personal or professional use.
  • Mindset: “I’m done ignoring this. Show me the numbers and the tradeoffs.”

[Audience numbers and traffic data will be published here as the site grows. For current figures, email media@willstreet.ca.]

We’re a Fit For Brands That

  • Serve Canadian customers directly — or in a fully supported, CAD-denominated way.
  • Can clearly explain their pricing, limitations, and value proposition.
  • Are comfortable being compared against alternatives on math and user experience — not just marketing copy.

Partnership Formats

  • Sponsored deep dives and explainers — clearly labeled as “Sponsored” at the top of the article.
  • Tool and product reviews with custom Canadian scenarios and calculator integrations.
  • Newsletter placements in The WillStreet Report — a weekly issue covering one Canadian money stat, one AI tool review, and one practical action.

What We Don’t Do

  • We don’t sell do-follow links.
  • We don’t guarantee positive coverage or WillStreet Scores.
  • We don’t allow advertisers to edit our editorial conclusions or rankings.
  • All sponsored content is clearly labeled. Readers always know what’s paid and what’s editorial.

Get in Touch

Email media@willstreet.ca with the subject line “Media Kit Request.” Please include a brief description of your product, your target Canadian segment, and any relevant timing.

We respond to every legitimate inquiry and will follow up within a few business days.

WillStreet is an independent editorial site based in Toronto, Ontario. We are not affiliated with any bank, financial institution, or brokerage.